Addressing Ragging Among Sri Lankan Students
During a semester, as part of the "21st Century Learning" course, we had the opportunity to work in groups in collaboration with a challenge owner to discover the backstage of intervention mapping.
My group collaborated with Rage.lk, a non-profit organization that aims to mitigate ragging (hazing), which is omnipresent in Sri Lankan universities. The challenge owners explained to us the root causes of the problem, which turned out to be multifaceted and complex, and guided us to create an appropriate intervention.
After developing a stakeholder analysis, a monitoring and evaluation plan, and multiple prototypes, our final result is what you see below: a sticker campaign to be distributed in Sri Lankan universities. The stickers feature a QR code that links directly to Rage.lk resources, which can then help young victims of ragging with legal proceedings or simply provide them with psychological support.
Stickers with subtle slogans
Slogans centering around: empowerment and empathy, aiming to
show students they are legitimate to discuss, share and speak out
Stickers with direct slogans
Direct and clear messages aiming to persuade the
audience through appeals to reasoning
Link Tree
The QR code leads to a LinkTree providing various resources from the Rage.lk to further encourage students to find support.
It encompasses the help kit developed by Rage.lk, an anonymous platform encouraging the victims to share their story, the short movie "The Wave", their social media accounts, and a link to sign up as volunteers.
